Diners Club International commissioned Danny Zappa to visit Peru and photograph content for the brand's Instagram feed and other social media platforms. During 5 days, Danny traveled in Peru shooting touristic attractions and high-end restaurants in Lima and Cuzco.
Lima & Cuzco
Lema agency and Luxxotica commissioned Danny Zappa to photograph and direct the online campaign #mysunglassmood. The campaign features 4 Brazilian Digital Influencers (from bloggers to actresses) wearing their brand new shades, provided by Sunglass Hut. Some of the brands photographed: Chanel, Ray Ban, Prada, Versace, Armani.
Marina Santa Helena (@santahelena)
Joyce Nunes (@gosteieagora)
Felipe Morozini (@felipemorozini)
Stephanie Noelle (@chez_noelle)
São Paulo, Brazil
Amongst millions of daily active iPhone photographers, Danny Zappa was hand picked by Apple again to be featured in their most recent global exhibition and campaign named World Gallery #shotoniPhone6S.
This campaign consists of photographs and videos taken exclusively on the iPhone 6S, captured by professional and amateurs photographers around the globe.
All photographs and videos of the few selected mobile photographers were exhibited around the world on magazine back covers, television and cinema ads, huge billboards on the street, on building facades, in airports, bus and train stations and the Apple iPhone6S World Gallery site.
Jim Beam invited Danny Zappa to visit World's No.1 Bourbon Whiskey Distillery set in Louisville, Kentucky - USA. Together with other influencers, Danny promoted his experience of the journey, the brand and their history, over Instagram and other social networks.
United States of America
Samsung commissioned Danny Zappa to promote the brand's latest smartphone Galaxy S7, before the official launch date.
The campaign #RedescubraComS7 (Rediscover with S7), held by Niche, was named with the intention of provoking people to rediscover the new smartphone camera features.
Danny was given a mission to photograph and explore night lights with. Other photographers and content creators also participated in the campaign, each one covering a specific camera feature.
Samsung Galaxy S7 Edge
São Paulo, Brazil
LATAM brought together a small group of local Instagrammers from South America, in order to photograph a Colombian historical town, located in the Caribbean Coast region. The trip took place in beautiful and colourful Cartagena de Indias, where we got the chance to explore the historical part of town for a weekend.
The select group of south american photographers and local Instagram community members flew in from Brazil, Argentina, Peru and Chile. The great part was that each photographer has a specific photographic style of their own.
Cartagena de Indias, Colombia
Adidas gathered a select group of photographers from around the world to explore our city's surroundings, discover new and inaccessible spots and create stunning testimonies of urban societies. The challenge here was to photograph urban scenes within our own city at abandoned sites and at times without a legal permission.
Cities such as London, Los Angeles, Shanghai, Tokyo, Moscow, Paris, São Paulo and Rio de Janeiro were chosen to be present the concept of "Urban Exploration" by local photographers wearing their new adidas sneakers NMD.
The local team of photographers in São Paulo explored and photographed at an abandoned cement factory, cycling velodrome, rooftops and other locations.
São Paulo, Brazil
elit by Stoli is Stolichnaya's ultra-luxury vodka. Content creators from around the world we're asked to portray an elit cocktail throughout the flow of a full day, together with family and friends, in premium settings.
Cocktail chosen to be portrayed was 'Hot And Cold' - read more about the cocktail here.
Padre Anchieta Foundation organised an InstaMeet and private tour at TV Cultura's facilities, letting a group of 7 Instagrammers explore the insides of legendary studios, such as Roda Viva, a historic talk-show on the air for 30 years now.
São Paulo, Brazil
Calvin Klein's new 2016 #mycalvins global campaign took place in several cities around the world featuring influencers, musician and content creators representing cities such as New York, Hong Kong, London, Berlin, Dubai, Mexico City, Stockholm, Paris and many others.
Danny starred and produced the video and photographic content for the #mycalvins campaign representing São Paulo - Brazil. In the video, posted on @calvinklein's official social media accounts, Danny shows how he sees São Paulo wearing a pair of Calvin Klein denims.
A commissioned InstaMeet, in the name of Niche, organised, promoted and hosted by Danny Zappa. The promoting of the #nicheleetSP was held by a total of six Instagrammer and the purpose of the meet was entirely to present the platform to the vast Brazilian Instagram community, social media influencers and content creators. Niche is a company and platform which connects content creators (such as Instagrammers, YouTubers, Viners, and many others) to global brands in order to create campaigns over social media networks and channels. Recently Niche got acquired and boosted by Twitter.
The event took place at a closed tunnel on a sunny Sunday morning, at Paulista Avenue (São Paulo's business core). With an attendance of approximately 90 people, coming from all over town just to take part of the meet, posting over a total of 170 images on Instagram and sharing them across all social media channels.
São Paulo, Brazil
Land Rover commissioned trip with a car for a full week, in order to create photographic content for their social media platforms. The challenge was to capture the Range Rover Evoque 2015 outside of São Paulo's margins, entering muddy roads and gravel paths. The ideia was to promote the cars full potential within different terrains and habitats, away from the city's asphalt, tarmac and concrete.
São Francisco Xavier, São Paulo.
Creation and production of photographic content for Accor Hotels oficial social networks. Ten photographs for the hotel chain's global campaign called #FeelWelcome were commissioned. Danny had the opportunity to explore the city of São Paulo, his own home town, through the eyes of a traveller - promoting the city as a touristic destination. Photographing some of the sites, museums and landmarks that attracted him the most within the city.
São Paulo, Brazil
Commissioned production of photographic content and video for the #lifeaholic campaign by Rider, Brazilian beach-wear flipflop brand. Photographs of Zappa wearing the flip-flops, out and about exploring São Paulo's textures and patterns found around the city. The campaign included participation of another 8 digital content creators, photographers and artists. This national campaign was held by LiveAD agency.
São Paulo, Brazil
Commissioned trip around Great Britain for two weeks, exploring four cities of Danny's own choice, all organised by VisitBritain. This tailor-made trip took place South of England and South of Wales, more specifically in London, Bath, Bristol and Cardiff. Some of the attractions Zappa chose to explore included visiting incredible ancient cathedrals, conserved abbeys in ruins, private tours around restricted areas in museums and churches and other architectural landmarks while travelling though south of England and Wales.
The purpose of this tailor-made journey was to document the travelling, exploring and discoveries through pictures on his Instagram account and cover the whole experience live through all social media networks, such as Facebook and Snapchat. Therefore promoting Great Britain as a touristic destination for travellers who enjoy exploring cities, but not only the conventional touristic points and landmarks. The dedicated hashtag used for this was #LoveGreatBritain.
Some of the images and content created during the two-week-solo-adventure throughout Great Britain, will take part a 2nd global campaign named #OMGB. This whole campaign will be produced with content created exclusively by a few top international Instagrammers from around the world.
South of England & Wales
A selected group of the 13 Brazilian Instagrammer from the local community, were invited to spend a whole day photographing one of Brazil's most important contemporary art collections of all times - Inhotim - and exploring the "museum" completely empty to the public. The Empty Inhotim Meet (#emptyinhotim) marks the launch of the new phase of the museum, where now it will be allowed to shoot inside of the 22 halls and art galleries. The trip and InstaMeet was planned and organized by the the Instagram latam team together with Inhotim's staff.
Amongst millions of daily active iPhone photographers, Danny Zappa was hand picked by Apple to be featured in their most recent global exhibition and campaign named World Gallery #shotoniPhone6.
Winner of 5 Golden Lions and Grand Prix in Cannes, this campaign consists of photographs and videos taken exclusively on the iPhone 6, captured by professional and amateurs photographers.
All photographs and videos of the few selected mobile photographers were exhibited around the world on magazine back covers, television and cinema ads, huge billboards on the street, on building facades, in airports, bus and train stations and so on.
Creations and production of one Instagram post to promote "The Minions" movie global release in cinemas around June 2015. The campaign was organised and curated by Rightster Inc. from London with a co-branding partnership between Universal Studios and TicTac, and had the participation of more social media influencers and specific content creators from around the globe.
Chevrolet + Lollapalooza invited me and another three other bloggers and influencers (@rafabrites, @thailaayala and IdeaFixa) to cover the Lollapalooza Festival in São Paulo and create a Bloggers Mashup video.
My contribution to this campaign was to show how to take beautiful pictures during the festival while filming with a GoPro attached to my chest.
Photographic Content For Digital Launch
Of A Short Film Over Social Media
All photos shot and edited on iPhone 6
I was chosen by Heineken to participate in The Dream Island campaign vacation and video. We spent a full week exploring islands and fulfilling ours dreams in Krabi, Thailand.
The goal here was to photograph the mood of the vacation Heineken provided for all of us during a magical week out in beautiful south of Thailand.
Discover all photos on Instagram #thedreamisland
Danone Photographic Content For
Digital Launch Over Social Media
All photos are part of the digital photographic content created for the three new yogurt products by Danone (in Brazil), named Dan'Up. The content was launched digitally and posted on the brands Facebook and Instagram pages. A hashtag (#ahoraéessa) was created for the campaign, that now gathers more than 5,500 shared unique images.
The brand positioning is about having the product "on the go", while you're doing something else. The goal here was to create and photograph 27 product placement on the go for three different flavours, in three different scenarios.
Work, Leisure and Study.
Each flavour was portrayed with a specific personality and colour code.
Red Berries - Color Red
Banana Shake - Color Yellow
Swiss Lemonade - Color Green
SCROLL DOWN TO SEE ALL PHOTOS
Photographic Content For Holiday Promotion Over Instagram
These photos are all part of the digital photographic content created for Chivas Regal's new brand positioning.
The aim here was to capture the Christmas and Holidays Spirit in the photographs shared. Content created was posted on the brands global Instagram page.
São Paulo, Brazil
Winner of the My Dubai Trip Campaign
I was one of the World Top 12 Instagrammers chosen to go to the #MyDubaiTrip organized by Peeta Planet and Dubai Tourism Department to enjoy Dubai at it's fullest and everything it has to offer.
My participation in the campaign will result in an web-based episode and also a TV show aired on Dubai Television Channel (1/12 Instagrammer in Dubai).
Will embed video when it airs.
Dubai, United Arab Emirates
Esportividade sob um novo olhar. Urbanóide. Fashion. Digital. Apresentamos o novo Cruze Sport6 na visão de 4 grandes influenciadores da rede social Instagram, acostumados a alimentar suas páginas web e seus seguidores com imagens de design, beleza, inovação. O novo Cruze Sport6 transita por essa linguagem...